Coco Gauff becomes latest Unrivaled investor
US tennis star Coco Gauff has become the latest athlete to invest in Unrivaled, the upcoming US-based three-on-three women’s basketball league.
Confirmed:
- Gauff joins women’s soccer titan Alex Morgan, retired swimming icon Michael Phelps and basketball dynamo Giannis Antetokoumpo as athlete investors in Unrivaled
- League secured more than US$28 million in its Series A investment round last month
Context:
Unrivaled was co-founded by Women’s National Basketball Association (WNBA) stars Breanna Stewart and Napheesa Collier. The six-team league will give equity to its 30 players and claims it will offer the highest average salary – reportedly worth a minimum of more than US$100,000 – for a professional women’s sports league.
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Now it brings on board Gauff, who ranked 13th in SportsPro’s 50 Most Marketable Athletes list for 2024, as its latest investor. Alongside a number of athlete investors, she joins the likes of Warner Bros Discovery, Marc Lasry’s Avenue Sports Fund and the Berman family as backers of the startup league.
Comment:
“I’m thrilled to be joining Unrivaled as an investor,” said Gauff. “Basketball is one of my favorite sports, and the chance to support a league that’s redefining the game is exciting. I look forward to being part of this movement and continuing to help elevate women’s sports to new heights.”
Coming next:
Unrivaled tips off its inaugural season on 17th January.
